รายละเอียดงาน :
RESPONSIBILITIES:
Support Department across all facets of campaign management, including campaign set up, execution and analysis
Devise strategies to drive paid online traffic to O+O brands through digital media channels including Facebook, Outbrain, Taboola, Google and Yahoo Gemini
Directly responsible for set-up and execution of SEM campaigns including in-depth keyword research, ad set structure, ad copy, landing pages and campaign optimization
Track, measure, and analyze performance of multiple digital advertising campaigns, including creating detailed performance reports, campaign insights, recommendations and rationale for optimization strategies
Project manage processes for producing media/creative assets/content and coordinating necessary resources to implement
Ensure proper integration of all campaign assets including creative, landing pages, ad trafficking, pixel placement and ad tracking
Work directly with internal and external ad servers, vendors, clients, and internal sales staff on all elements of campaign management.
Measure and report on Department KPIs and quality measurements to ensure campaigns are meeting or exceeding delivery goals while increasing ROI and profitability
Support Department in onboarding and launching new client campaigns including coordinating with clients, sales team and other internal departments for deliverables and information needed to execute campaigns.
