รายละเอียดงาน :
Essential Duties & Responsibilities:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email marketing, social media, display advertising campaigns, and digital PR/ influencer.
Effectively manage product website and other marketing projects from start to finish, on time and on budget.
Work with internal and external expert to ensure content and messaging is appropriate for the target audiences both new and existing services/products.
Design, build and maintain our social media presence
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with agencies and other vendor partners
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal and external teams to create landing pages and optimize user experience
Manage lead-generation activities and liaise with the sales teams as necessary.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
