รายละเอียดงาน :
Responsibilities
Role is to focus on online marketing and activities through SEO/ SEM, PPC, Social Media, Online Media and other digital components
Initiate and execute online marketing strategies for effectiveness and continuously improve performance based on industry benchmarks
Ensure budget allocation to each campaign and monitor campaigns result to reach target KPI such as lead conversions, number of fans and awareness
Work closely with Online Media Agency and Corporate Communications team to Integrate with Landing Page/Website Content to promote mutual increases in website traffic performance that sync online communication with offline communication.
Analyse campaigns for effectiveness and continuously improve performance based on industry benchmarks.
Analyse market and plan for channel development e.g. to plan for appropriate Trade show or Roadshow and Brand management to create good image of company to appear to all visitors
Able to prepare and convert data into appropriate analysis for tracking and business review with management
Work closely with Marketing Director to synchronize among emerging markets in order to achieve lead conversions.